OUR STORY
AT THEFITGUY, WE BELIEVE ORIGINALITY BRINGS MEANING
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It all began in 2019, when our founders driven by their passion for fitness, were searching for a pair of deadlift shin guards that would be easy to put on and take off. When they couldn’t find what they needed, they decided to make it themselves — and from that moment, THEFITGUY was born.
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This initial spark of innovation set the foundation for everything we do today. We started with a simple idea: to design high-quality, original lifting gear that brings real value to everyday athletes like you and us. Since those first shin guards, we’ve expanded our offerings to include a wide range of fitness products, each one designed to be functional, durable, and inspiring.
OUR VISION
Our vision is to empower fitness enthusiasts everywhere to pursue their potential with gear that supports fresh thinking and creativity. We’re here for those who want something different— products that reflect a passion for innovation and originality. Every item we design motivates thousands of athletes, and we’re confident it will inspire you too.
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OUR MISSION
Our mission is simple: to keep creating high-quality, cool products that help people stay original. We’re committed to designing lifting gear that brings real value to your workouts and feels as good as it performs. When you use our gear, know that you’re supporting a brand dedicated to fresh ideas and creative solutions, built for everyday athletes.
Your support inspires us to keep pushing forward.
The Easy Wear Shin Guards - Our first product
THEFITGUY TIMELINE: OUR JOURNEY OF INNOVATION
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2019
THEFITGUY is born with a focus on functionality and comfort, releasing our first easy-to-wear deadlift shin guards, setting the foundation for our commitment to original, high-quality gear.
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2020
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Building on the success of our shin guards, we introduce kettlebell arm guards, designed to protect and enhance your kettlebell workouts, bringing comfort and protection to a new area.
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2021
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We launch our first ergonomic tricep rope, carefully designed for maximum comfort and efficiency, along with our first dip belt, expanding our lineup to support a range of lifting needs.
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2022
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With growing demand, we expand our cable attachment line and introduce our first sled pulling belt, providing versatile options for athletes focused on resistance and functional training.
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2023
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THEFITGUY introduces a wider range of lifting belts, such as our belt squats belt, ensuring that athletes of all levels and styles have access to durable, high-quality support for their training.
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2024
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Our range broadens with the launch of the first weight plate backpack, knee attachment, sled pulling straps, and a dip belt specifically designed for women, bringing thoughtful, innovative solutions to diverse fitness needs.
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2025 and Beyond
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As we look ahead, we remain dedicated to listening, innovating, and pushing boundaries in the fitness world. With every new product, we’re inspired to keep creating high-quality, original gear that empowers athletes and supports fresh thinking in the fitness space.